Are you having trouble filling your rental property with quality tenants? One of the best ways to minimize property vacancies and tenant turnover is by mapping out a great marketing strategy. Investing in photography, writing a great ad copy and distributing your listing on multiple channels will help you attract a large pool of tenants.
With our experience in Denton County property management, we came up with the best tips on how to advertise your rental property.
Invest in Photography
High quality photography is something that appeals to all prospective renters. If tenants can see the details of your rental property, they can better imagine themselves living there. A rental property listing with high quality photos or videos is much more likely to attract tenants than one with low-quality visual aids or no visual aids.
Investing in photography is undoubtedly worth it. Set aside some money to buy a quality camera with high resolution to take pictures of your rental home.
Most websites have a minimum resolution which we suggest adhering to when uploading photos. To give your rental property an upper hand over competitor listings and attract the best potential tenants, your pictures need to be high resolution.
Stage Your Rental Home
Once you have your camera, it’s time to set up for your photoshoot. The staging process needs to be done perfectly. Ensure that the entire house is clean. Get rid of any rubbish, broken items, dirt or anything that might make your Denton property less appealing.
Wipe down all windows and stage any throw pillows. Make sure your bathroom is spotless, paying special attention to focal points like the toilet and bathroom sink. Remember, you need your property to look appealing to prospective renters.
Take Photos in Optimal Lighting
The best pictures are usually taken in optimal lighting conditions. Taking pictures in the daytime, when you have natural lighting, will make your Denton real estate listing more attractive to renters. If you don’t have the option to use natural lighting, set up the lighting in your home to create a similar ambiance.
Pay Attention to Angles
Angles in photography matter a great deal. Take photos from the corners of each room to capture the widest viewpoints of the space.
Make a Shot List
A photography shot list will help you remember to include all the important areas and amenities of your rental home. The list should include every room in the house, including bedrooms, bathrooms, study rooms and kitchens. We also suggest including pictures of all appliances, like ovens, dishwashers or laundry machines.
Don't forget to include any exterior pictures of the property, including outdoor spaces like driveways and yards. These are crucial areas renters look out for and it will make a difference if they’re included.
We also suggest taking photos of your property’s neighborhood. This gives potential tenants a glimpse of the community and can help them imagine living in your home.
Write a Great Copy
The next step in the rental advertising process is to write a great copy for your property listing. Once you have quality photos, pair them with accurate and enticing descriptions to capture the attention of your target audience.
The copy gives prospective tenants the essential information about your property and filters your pool of applicants. You can also highlight amenities and information about the area in your listing to appeal to renters. The headline and the summary description of your rental property are key components of your ad copy.
Follow Our Headline Formula
The headline is the first information prospective renters see when they view a listing. The nature of the headline is what will determine the attitude of anyone viewing your listing.
An excellent headline for your rental advertisement might follow the following formula: Rent Price Amount + Number of Bedrooms + Number of Bathrooms + Type of Property + Location + Great Selling Point.
An example of an advertisement headline is; $2,850 2-bedrooms, 2-bathrooms apartment in California with stunning views. It might seem long, but it contains the most relevant information about the property and captures the attention of the reader.
Describe Your Property Well
The summary description of your property is another important part of the copy. It’s where you describe the rental property in more detail and connect the headline to the photos. The summary is also important since it helps the potential tenant visualize how their stay in your rental property will be.
Also, this is where you include the unique features of your rental home and any available amenities. You might also include a detailed description of the neighborhood and include a map.
You can also use the description to filter applicants. For instance, if you have a pet policy or various restrictions, you can include that here. This will limit disagreements with renters in the future. However, be careful to comply with Fair Housing laws when listing your property.
State whether or not you provide utilities such as water, electricity or parking spaces. Be honest with what you provide in your rental property. It will help you gain trust and avoid disappointing your potential residents.
Distribute your Advertisement Widely
Once you’ve prepared your ad copy and photos, you need to ensure your listing reaches a wide group of people. The more prospective tenants you reach, the greater chance you have of filling your rental home with quality tenants.
Post your listing on multiple online platforms. You can also use local classifieds or more traditional means to reach more prospective tenants.
Bottom Line: The Importance of Rental Property Advertising
To advertise your Denton rental property successfully, you need to invest in quality photography, write an amazing copy and distribute your listing strategically. With a good marketing strategy, your rental property will be filled with quality tenants in no time.
Do you still feel overwhelmed with property marketing? Do you need help with tenant screening and selection? Partner with an experienced property management team today.
Contact Legacy Realty & Management by phone at (469) 576-7676 or by email at donnie@legacy380.com. We’ll be happy to answer your questions and help you in all areas of property management.
